Similar logos can turn up for several reasons, and some are so similar they make us do a double take. Originality is normally a key goal in logo design. When a brand's trying to stand out and make ...

However, the 8-bar logo design -- the three letters of the company name, International Business Machines, rendered in eight horizontal lines created by noted graphic designer Paul Rand -- has remained ...

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...