In the winter, I need my coats to offer head-to-toe coverage, which is why I’ve had my eye on Max Mara’s $4,490 Teddy Bear Icon Coat ... love with the enviable style, I’ve been searching ...

Wallpaper* is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

Max Mara celebrates 10 years of everyone’s favourite plush winter warmer, the teddy bear coat, with an all-fluffy pop-up in Covent Garden. Italian superbrand Max Mara has taken home comforts to ...

The soft material is usually faux shearling and is shaggier than a smooth faux fur coat. It’s also iconic, so much so that Max Mara named its staple style the Teddy Bear Icon back in 2013 ...