Amazon confirmed the layoffs of about 200 employees in its North America Stores division. The layoffs include roles in fashion, fitness, and other areas. The stores division includes private label brands,

Amazon is laying off employees in its North America Stores division, impacting roughly 200 employees across the U.S., the company confirmed Thursday.

The e-commerce giant has encountered difficulties in the apparel sector, as many consumers prefer trying on items before buying, which has led to expensive returns.

This comes despite Amazon trying to expand its fashion categories, which is a challenge since customers generally prefer to try such items before buying them.