Tiger Woods’ Sun Day Red brand is expanding its retail presence once again. After operating almost exclusively direct-to-consumer since its launch last year, with only a Pebble Beach pop-up offering ...

Tommy Fleetwood is still an apparel free agent right now, but his choice of polo on Friday at The Open earned him a nod from ...

Golf legend Tiger Woods and his son Charlie Woods do not adhere to the old axiom of avoiding mixing family with business. On Saturday, Tiger and Charlie enjoyed a historic day at the PNC Championship ...

Tiger Woods’ signature Nike look was due to change after the golfer ended his 27-year partnership with the company last month. Now, Woods will be sporting clothing from a new brand called Sun Day Red, ...

At 48 years old, Tiger Woods is still hanging with the younger golfers and making history on the course. Woods finished Friday at one over par and made the cut for a record 24th consecutive time at ...

Tiger Woods only played 12 competitive rounds this year across five professional tournaments – four of them majors – but he spent enough time on the course to provide feedback for improvements to his ...

Seven months after its launch, Tiger Woods’ Sun Day Red is in full swing. The golf star wore a look from his company billed as “athluxury” at the PNC Championship on Saturday and Sunday in Orlando, ...

After its successful debut last year, Tiger Woods' Sun Day Red apparel line is launching its first-ever spring/summer collection, expanding its premium “athluxury” golf offerings in advance of the ...

Gone are the days of sticky raingear billowing and catching in the wind and wet. Launched this week, the Sun Day Red + TaylorMade from Tiger Woods is the “Weather Series,” a specially designed ...

In recent years there has been a spike in interest in Tiger Woods auctioned memorabilia. Most of the items have been golf clubs used by the 15-time major champion. A new lot up for bid by Golden Age ...

Add Yahoo as a preferred source to see more of our stories on Google. Tiger Woods marked two major milestones with an ultra-exclusive red-themed celebration that blended glamour, secrecy, and ...