There were a lot of wild trends on TikTok in 2025, but one of the most surprising had to be when thirst traps using the ...

As brands build their holiday strategies, creator-led commerce is emerging as a frontline conversion engine, especially for ...

Viral flavors on TikTok are reshaping the food and beverage industry, accelerating product development and redefining how brands connect with consumers.

The viral TikTok storytelling trend sees Y/N and the CEO as two fictional characters in a humorous, exaggerated scenario. Y/N means “your name”. It’s an acronym that comes from online fan fiction, ...

From ASMR to unboxings and taste testings, toy companies are capitalizing on TikTok trends. Toy Insider's Chief Toy Officer ...

Should children be using beauty face masks? Dermatologists say no, but a growing number of companies are targeting a new ...

Social media platform TikTok has revealed the trends that it believes are set to shape brand communication in 2025. According ...

Pew Research reveals Americans' 2025 social media habits, showing YouTube dominance, TikTok popularity among youth, and ...

TikTok is rolling out a new Time and Well-being hub that gives you badges for healthier habits, including cutting down ...

Get a little brainrot with your electronics shopping this holiday season, as Samsung comes to the TikTok Shop.

TikTok isn't just influencing adult beauty trends. Tweens and teens are plunging into complex skincare regimens, creating ...