A 30-second version is available on YouTube. The full 1:06 spot is only on the Toys "R" Us website (perhaps a smart move to bring new customers to the site). "The brand film was almost entirely ...

Toys R Us has improved security on its web site Toys R Us has relaunched its web site with added features intended to take advantage of the increasing popularity of web shopping. New features ...

Toys R Us is running the campaign within Pandora’s iPhone application. The mobile effort directs consumers to the company’s new optimized site where they can shop the latest toys.

Lietz, Nori Gerardo, Erica Segall, Alejandro Botto, and Terrence Shu. "Toys 'R' Us: Come Buy My Toys." Harvard Business School Case 220-023, October 2019. (Revised June 2022.) ...