TikTok is adding staff with expertise in AI to build tech for its e-commerce platform. The company is hiring to potentially build tools for virtual try-ons and other solutions. TikTok is leaning into ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

The eyewear industry is seeing a new shift in consumer behavior. Shopping for glasses is no longer limited to in-person stores, and online purchases have risen. A report by SkyQuest found that 12.4 ...

Fashion brands entered this Black Friday seeing green not just because of sales but because they’re offering more sustainable products than ever before. From carbon-neutral T-shirts to sustainable ...

Beauty brands were some of the first players to dabble in augmented reality (AR) years ago, quickly ramping up investments to embrace the technology and let consumers digitally sample products. Now, ...

Johnson & Johnson is giving consumers in China a way to virtually test colored contact lenses with augmented reality (AR). The company is working with AR technology company Perfect Corp. to offer the ...

With Google introducing AR beauty ads on mobile browsers, industry leaders discuss virtual try-ons and their influence across diverse markets. In cosmetic stores, women often experiment with various ...

According to GlobalData’s Technology Foresights, which uses over 41,000 patents to analyze innovation intensity for the apparel industry, there are 20+ innovation areas that will shape the future of ...