Former UFC champ Ronda Rousey is working hard on her striking ahead of her anticipated comeback fight opposite Gina Carano.

The commentary and broadcast team is set for Saturday's UFC Mexico event.

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The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called “marquee sporting events,” starting January 24 with the debut of UFC matches on Paramount+. The decision marks the first time advertisers can purchase a guaranteed, real-time placement in Paramount’s streamed sports.