Is there a track and field athlete out there who doesn’t want to be like Usain Bolt? The post $6M Payout to 16-Year-Old Star ...

Puma’s decision to continue sponsoring Usain Bolt may seem obvious now, given his iconic status in the world of athletics. A decade ago things were different, in the story. At that time Bolt had ...

Adidas recently signed a multi-year deal with teenage Australian sprinter Gout Gout. How did they beat rivals Puma and Nike ...

Gout Gout’s 100m and 200m performances in the Australian All Schools Athletics Championships went viral, it was clear why ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Jamaica’s Cheetah, Usain Bolt, Signs for Puma in Record Deal The fastest man on earth getting richer by the millisecond. Usain Bolt’s World Record vs. Other Top Speeds in MPH Usain Bolt’s ...

“One of the most important things was that the person I look up to as my idol – Usain Bolt, he also endorses Puma. So, I was even more excited. He is the world’s number one sprinter and I ...