Kia’s bold move signals how serious the brand is about cracking the last true stronghold of the American auto market.

Seeing the success of trucks like the Ford Maverick and Hyundai Santa Cruz, Kia might also have a compact pickup truck on the way for North America.

Kia has officially confirmed plans to bring a fully electric pickup truck to North America, marking a shift in narrative away from its combustion-powered Tasman, which serves global markets.