“The most popular of these remedies was the Croup & Pneumonia Salve, which Lunsford created to (soothe) his own young son’s severe cough,” Vicks wrote ... to the medicine cabinet, either ...

It's a cough and cold remedy fit for a king ... the other for clearing congestion. 'Imagine a medieval Vicks VapoRub,' she says. The recipes, for a herbal head poultice and a stale ale, mustard ...

This case study describes how Vicks Cough Drops doubled growth in India by encouraging casual consumption. Vicks Cough Drops is a sizable business for Vicks in India. It is the market leader in the ...