Scientists have invested decades in piecing together how our vision is so good at recognizing what's familiar. A new study overcomes an apparent discrepancy in data to reveal a new insight into how it ...

Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a storefront, a social post that pauses a scrolling thumb, or a product image ...

During the study, the research team delivered neurostimulation to study participants during visual recognition memory tasks. They found significant changes in how well people remembered images. In ...

Repeated exposure to a common anesthesia drug early in life results in visual recognition memory impairment, which emerges after the first year of life and may persist long-term, according to a study ...

Because figuring out what is new and what is familiar in what we see is such a critically important ability for prioritizing our attention, neuroscientists have spent decades trying to figure out how ...