Most of the new bass baits are revealed each year at ICAST in July. Though many of those baits aren't even available for purchase until the fall. This means we usually don't get to see what the newest ...
Four-time Bassmaster Classic winner Rick Clunn famously said, “If you want to understand the owl, study the mouse that controls him.” He likely meant it figuratively. To understand bass behavior, it ...
CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...
You already know there is no more exciting and satisfying way to catch a bass than with a topwater lure, but which one is best, when and where? The following list highlights the five most universally ...
From an Alaskan guide coming out of retirement for one more shot, to must-have topwater bass baits, to the best soft plastic baits, these stories captured our Sports Illustrated fishing reader’s ...
Lake Erie, Dale Hollow Lake, and the St. Lawrence River are just a few locations in the U.S. that grow giant smallmouth. These are iconic places to fish, but to truly be effective on those waters, you ...
No one has officially banned forward-facing sonar (FFS) yet. Sure, some tournament circuits have limited its use, but in your own day-to-day fishing you’re free to do what you want. Even though we saw ...
The chrome Pop-R hit the water just inches from the bank. Just a twitch of the topwater lure and it looked like a parting of the seas as the big bass swirled on the bait. This was not one of the ...
BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...
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