Westpac has undertaken a radical restructure of its marketing department with the creation of three new marketing divisions, in a bid to make its messaging more customer orientated. The initiative has ...

Westpac has announced a three-year plan to reduce its overall cost base, which includes cutting 20 per cent of marketing roles. The Australian reports 90 jobs will be affected as a result of the ...

Of the 90 affected jobs, about 65 will go, with the remaining 25 phased out through natural attrition. The restructure will also have an impact on retainers with three key agencies, Saatchi & Saatchi, ...

Westpac’s new advertising campaign takes a different turn this week with the first of its experiential marketing concepts. The objective is to bring the Westpac experience to the public through taking ...

For the launch of Westpac’s latest service, Westpac Get Cash, DDB Australia developed a groundbreaking social content campaign that saw Westpac give away $40,000 cash via Westpac ATM machines using ...

Westpac is doubling down on brand-led growth, launching a national campaign ‘Double You’ as the bank leans further into messaging around practical, everyday support. The new work builds on Westpac’s ...

Westpac New Zealand has today announced the appointment of Ian Sutcliffe, most recently Vice President/Marketing with McDonalds, to the role of General Manager Marketing and Brand Experience with ...

In 2013 Westpac marked 40 years of partnership with the Westpac Lifesaver Rescue Helicopter Service, making it one of the most iconic, long-standing sponsorships in Australian history. To truly convey ...

Westpac’s marketing department will be slashed by more than 20 per cent as the bank seeks to cut its cost base to $8bn by 2024. Of the 90 affected jobs, about 65 will go, with the remaining 25 phased ...