All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

The concept of Key Performance Indicators (KPIs) sounds like it should solve all problems by measuring how effectively an individual, team, or organization is achieving important goals. But in ...

Customer emotions seem to be an afterthought for most companies. Most companies measure success through customer actions–conversions, click-through rates, sales, downloads, etc.–so that’s what gets ...

Key performance indicators (KPI) are a valuable tool for any business looking to ensure that efficiency is being prioritized at the company. They allow you to effectively measure the success of ...