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Google begins its defense in antitrust case alleging monopoly over advertising technology
Google has opened its defense against allegations that it holds an illegal monopoly on online advertising technology with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
At Google Antitrust Trial, Documents Say One Thing. the Tech Giant's Witnesses Say Different
The judge who will decide whether Google holds a monopoly over technology that matches buyers and sellers of online advertising must choose whether to believe what Google executives wrote or what they
What the U.S. Has Argued in the Google Ad Tech Antitrust Trial
As the government wraps up its case, it has built a picture of how Google has become dominant among companies that buy and sell ads online.
How Google Allegedly Monopolized the Ad Technology Market
Google has monopolized the technology used to buy and sell online display ads by restricting or eliminating the choices of its customers — both website publishers and advertisers — the US Justice Department alleged at a federal antitrust trial.
Why Google is back in court for another monopoly showdown
This time around, the Department of Justice is claiming Google has another illegal monopoly in the online advertising market. Unlike the search case, the ads case is both extremel
shots
10h
The future of advertising: a 25-year perspective
Founder of New York-based agency StrawberryFrog, Scott Goodson, celebrates his company's 25th anniversary this year but, in ...
1d
Champions Of E-Commerce Advertising: Leveraging Retail Media Networks
The e-commerce landscape is in a perpetual state of evolution, requiring brands to continuously adapt their strategies to ...
greenmarketreport
7h
‘You can advertise’: Tips for navigating cannabis advertising in diverse markets
Deneson noted that it’s become fairly easy for hemp companies to advertise directly to consumers online, but even marijuana ...
Radio Ink
1d
Inclusive Advertising Could Be A Boon For Radio Buyers
A global study conducted by the Unstereotype Alliance, a business initiative arm of UN Women, suggests that inclusive ...
2d
Breaking Boundaries: Walled Compounds And The Future Of Digital Advertising
The walled compound model offers several advantages including the flexibility to collaborate with multiple partners.
Sustainable Brands
17h
New Study Proves Inclusive Advertising Boosts Sales, Brand Value
This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms ...
4h
The Evolution of Political Advertising from Jefferson to Trump: A Brief History
When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs.
plantbasednews
1d
Advertising Watchdog Investigates ‘RSPCA Assured’ Billboards After Complaints
The ASA is investigating the RSPCA’s “For Every Kind” advertising campaign after receiving multiple complaints that the ads ...
2d
on MSN
Exclusive-Google offered to sell advertising marketplace AdX in EU antitrust probe, sources say
Alphabet's Google earlier this year offered to sell its advertising marketplace AdX to allay EU competition concerns over its ...
Maryland Reporter
8h
Pros and Cons of Advertising Your Services on an Online Marketplace
Find out the benefits and drawbacks of advertising your services in Baltimore on Locanto and how it can help you reach more ...
9h
Buy Rating for The Trade Desk Amid Rising Programmatic Advertising and Strategic Partnerships
Analyst James Heaney CFA of Jefferies maintained a Buy rating on Trade Desk (TTD – Research Report), retaining the price target of ...
3d
on MSN
Advertising a house is ridiculously expensive in Australia—could that be affecting the property market?
Australia has long been one of the most expensive places in the world to buy a house. Now, it's apparently also one of the ...
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