A record $23.8 billion in sales is expected to be spent by consumers for Amazon Prime Days, Adobe said in a forecast released on July 7. That's a 28.4% increase year over year and $9.6 billion more than the comparable period last year. Last year, shoppers spent $14.2 billion during the two-day Amazon Prime event, according to Adobe.

Amazon Prime Day 2025 has arrived, and with it comes deep discounts on electronics, household items, appliances, clothing and more. The sale will run from today until Friday, July 11.

Prime Day sales are here again. The e-commerce giant is making the now-misnamed Prime Day a four-day event for the first time.