Disney and Amazon have struck a deal to expand their advertising partnership on streaming services. Disney+ and Amazon Advertising Deal Disney’s Real-Time Ad Exchange and Amazon’s Demand Side Platform division are teaming up to give more advertisers access to the content of Disney+,

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising inventory from Disney+, ESPN and Hulu via Amazon’s demand-side platform, the latest in a series of similar alliances unveiled this week. Amazon and Roku revealed a similar partnership Monday, as did Netflix and Yahoo.

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The post Disney, Amazon Expand Advertising Partnership appeared first on TheWrap.