It's Not Max, It's HBO Max: Streaming Service Changes Name
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Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots The post HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix,
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.
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Dexerto on MSNThis is why Max is changing its name back to HBO MaxSomehow… HBO Max has returned, with Warner Bros announcing that the Max streaming service will return to its original name.
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Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
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Boing Boing on MSNHBO logo reappears on channel after "Max" debrands to old nameHome Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it could apply to almost anything.