This isn’t the first time that BMW has teased the new heads-up display called BMW Panoramic iDrive. The company showed off a version of it at CES 2023 in the iVision Dee concept, and it’s all part of the new platform called BMW Operating System X.

BMW is rethinking its car infotainment experience with a bunch of new technologies working in tandem. Starting late 2025, it'll begin outfitting all of its vehicles with what it's calling the 'Panoramic iDrive' system,

Dubbed the BMW Panoramic iDrive, the infotainment offering consists of an innovative head-up display (HUD) that spans the entire width of the windshield and beams information onto

Coming first to its Neue Klasse EVs before spreading across the lineup, Panoramic iDrive with Operating System X features a three-tiered display and an AI-powered voice assistant.

The terminology, in typical Germanic fashion, is a little confusing. The entire system is called "Panoramic iDrive," with “Panoramic Vision” being the funky horizontal band display across the whole dash; meanwhile, the all-new software the whole enchilada runs on is named “BMW Operating System X.”

BMW's next generation of EVs, known as the Neue Klasse, will have a boosted visual display. At a CES press conference in Las Vegas Tuesday morning, the German carmaker announced the BMW Panoramic iDrive — a complete overhaul of the current iDrive infotainment system from the operating system to the display screen.

BMW used CES to introduce their new Panoramic iDrive system, which features a pillar-to-pillar display located at the base of the windscreen. Now, Hyundai Mobis is one upping them with a holographic head-up display that projects information onto the bottom of the windshield.

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With its sweeping 3D graphics, the head-up display, or HUD, is Panoramic iDrive's most eye-catching component. BMW says the HUD projects navigation and dashboard information within the driver's line of sight without needing a special windshield coating—which means drivers won't have another thing to pay for when a rock inevitably cracks the glass.

The BMW iDrive system, launched in 2001, has evolved over the years and now receives a major update with the "Panoramic Vision".