Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

As a result of the partnership between the two brands, a series of activities will be promoted that will go beyond the launch ...

Get this posable and playable 599-piece model perfect for Star Wars fans ages 9 and up from Amazon while it's 28% off.

The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from ...

Schools from across Cornwall are showcasing their science skills in Cornwall Council's Lego League being held at RNAS ...

After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising ...

LEGO Group made significant progress in adding renewable resources to its raw materials mix in 2024, more than doubling the ...

Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the ...

The company reported a 12% rise in consumer sales, outperforming both a 1% drop in the global toy market and the sales ...

In September 2024, Lego and F1 announced a partnership that included releasing numerous F1 Lego sets, some of which featured ...

Seven Star Wars LEGO sets that continue to be fan favorites, featuring ships, droids, and legendary characters.

Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...