H&M Beauty is excited to announce a Chupa Chups collection that will take your beauty routine on a deliciously nostalgic journey, launching in July 2025. The collection’s packaging has a playful, ...

Magda Butrym H&M previews in NYC with a star-studded and flower-filled event, attended by Iris Law, Nara Smith, Irina Shayk, Amelia Gray and Chloe Sevigny. At the heart of Magda Butrym’s poetic ...

H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, ...

Looop opens to the public in one of our Drottninggatan stores in Stockholm on October 12. This is the first time this garment-to-garment recycling system is shown in store by a fashion retailer and ...

Our Sergels Torg store in Stockholm will offer fashion fans who are members of (or join!) our customer loyalty program the possibility to rent selected party dresses and skirts from our 2012-2019 ...

This is an important part of our mission to make sustainable fashion and design available for everyone today, tomorrow and for generations to come. When it comes to cotton, 95% of the cotton H&M group ...

“The increasingly virtual dimension of fashion creates exciting future opportunities for H&M, allowing us to create vibrant, bold and daring virtual counterparts to our physical collections. In ...

H &M and Charli xcx have always embraced a vision that welcomes all – and, in that spirit, everyone was invited to watch. An alert for the gig was shared on social media and in select H&M stores. The ...

Light-hearted in spirit and uniquely collectible in style, the collection’s key looks pair simple silhouettes with lightweight fabrics energised by joyful colour and bold print. Five paintings are ...

H&M is proud to announce that Pete Davidson is the face of its new menswear campaign that emphasizes the powerful connection between clothes and the confidence it gives men when taking on everyday ...

H&M will kick off the global celebrations of its much-anticipated A/W 24 collection with a spectacular party in London. A multi-faceted celebration of music, fashion and individuality, the event will ...

H&M’s launches the “Beyond the Rainbow” campaign on June 1, 2021 in support of the LGBTQIA+ community and Pride. With the interactive campaign H&M continues to stand by the LGBTQIA+ community, telling ...