Apple Search Ads is now Apple Ads and this is no small name change. It is the equivalent of the shift from Google AdWords to Google Ads years ago. Just like when Google expanded beyond search ...

App Promotion Summit NYC, taking place at 360 Madison on September 18th, has announced its speaker line-up. The event will feature growth and product ...

While most apps focus on building their product and acquiring users, payment friction is quietly sabotaging their success. New research from Primer ...

For years, mobile marketers and app developers wrestled with a familiar question: Should we build a community? For many, the answer was no. The assumed trade-off between value and effort made it ...

For all the advances in mobile marketing—from smarter ads to increasingly intelligent CRM flows—many brands are still held ...

Join us as we discuss programmatic advertising and the achievements of inspiring women who shape the mobile technology landscape.

TeleStore, a new international marketplace for browser-based games and web applications, has officially launched. TeleStore aims to reinvent the digital marketplace by making it fair, flexible, and ...

Fintech apps are experiencing explosive growth as consumers increasingly embrace digital finance solutions. But with this surge in popularity comes a darker trend — a significant rise in fraud, ...

The golden age of easy app growth is over, and artificial intelligence is both the problem and the solution. That's the stark message from Anton Volovyk, ...

In the brutal economics of app marketing, where user acquisition costs devour budgets and creative performance can make or break campaigns, one company has quietly built something extraordinary: an AI ...

Looking for scalable, high-impact growth beyond the traditional search and social channels? This guide breaks down how browser advertising offers a ...