Yet more data has arrived to show that CMOs are under pressure to do more with less – a downward force that hasn’t been slow ...

The influential agency leader spills the tea on why the day he founded MSQ still gives him nightmares, the advice he lives by ...

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...

Far from being an industry in crisis, a new report finds publishers pivoting from reach to relevance, from ad dependence to ...

For this week’s Agency Advice, we give marketing leaders the right of reply to decades of media that all predict a hellish ...

London, It’s Our House’ also features a host of stars from the club’s men’s and women’s teams, as well as Madness lead singer Suggs as a cab driver.

At the 20th anniversary of Kantar’s BrandZ report in New York this week, one voice cut through the marketing buzzwords with something sharper: a warning.

We catch up with Abhinav Kumar, global CMO of TCS, in New York and hear all about the brand’s all-in embrace of mass-participation sports​.

Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...

The growing adoption of AI, from large-scale players to everyday chatbots, signals a shift in how workflows are evolving. For advertisers, AI offers the promise of sharper strategies, higher return on ...

At its third-ever Upfront, Netflix made one thing clear: it’s no longer the ad-free disruptor of old. It’s now a full-fledged, ad-funded media powerhouse – just one that happens to still sell ...