Don’t sleep on this. M&M’s has launched a sweepstakes that will allow one lucky winner to have a sleepover with four friends at the brand’s 25,000 square-foot flagship store in Times Square in late April.

M&M’s has launched its first-ever loyalty program with a sweet offer: the chance to win a sleepover inside the M&M’s New York store in Times Square.

The winner of the sweepstakes and their guests will be flown out to New York City and put up in a hotel near the M&M's store for three nights. One of their nights will be spent in a "glamping" experience set up on the second floor of the 25,000 square foot candy store.

M&M'S®, proudly a part of Mars, introduced its first-ever rewards program — M&M'S Fun Club — where members can earn points for every M&M'S purchase and redeem them for exclusive prizes, colorful experiences,

M&M's is letting one lucky fan and four of their friends throw a slumber party at their Times Square store in New York. Fans must join their new M&M's Fun Club rewards program first.