Ford limited-edition matte black F-150 Lightning (Source: Ford) According to a new memo sent to dealers, Ford is reversing with new price cuts on 2024 Lightning models.

I brought up the F-150 and its supercharger kit as a competitor, only to find that the price had skyrocketed since I last did the math. The cheapest truck, once $29,290, now costs $37,450.

Ford has reopened orders for the 2024 F-150 Lightning electric pickup, and the notoriously pricey truck is actually getting a price cut.