While someone looking to personalize their car today might opt for a set of custom rims, in the ’20s and ’30s, you made your vehicle your own in a different way — via a hood ornament. “They were kind ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Inside the Mercedes Benz dealership on New York's posh Park Avenue, cars shimmer, leather seats invite, and hubcaps gleam ...

On my desk sits a hood ornament from a 1956 Buick Roadmaster. It’s shaped like a jet, sculpted in metal and draped in chrome, and it’s ridiculously large to have perched on the tip of the nose of a ...

Unruly teens have often found solace in ripping hood ornaments off their high-school principals’ sedans. Lucky for principals now, hood-mounted crosshairs, half-naked flying ladies and big, leaping ...

American automobiles of the 1950s had more elegant chrome that included the hood ornament, as well as more glass and more horsepower. The chrome was called “brightwork.” So if you would ever forget ...

If there's one feature I miss from old cars, it's the hood ornament. Long gone are many of the miniature sculptures from the noses of cars, both for reasons of design as well as pedestrian safety.

Equal parts beautiful and dangerous, the hood ornament reputedly dates all the way back to the chariots of Egyptian Pharaohs. As far as we can tell, there are five basic types of ornamentation for the ...

Companies have spent billions of dollars developing their images. Done well, a will be seared into one's mind forever. The is one example. The font for is another. The photo gallery above contains ...

SARATOGA SPRINGS -- As far as vehicle hood ornaments go, the archer on the Pierce Arrow is a prized possession. The sleek, silver arrow shooter remains one of the most valuable single parts of the ...