So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

Email marketing is a great way to keep in contact with B2B clients. Usually we think of email marketing as a way of selling products to end consumers, however for B2B clients email can be used as a ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...

Companies that make their marketing strategy a central part of their growth strategy grow faster than those that don’t. A 2023 McKinsey study in which researchers conducted a survey, consulted ...

Email maintains its position as a top lead generator, and will be an important part of marketing budgets in 2024, judging by the 2024 b2b Marketing Mix report, a study by Sagefrog. As a lead source, ...

You may be forgiven if you are confused by the state of email in B2B marketing. On the one hand, email is ranked down the list in a new study from Demandbase and EMarketer. Asked which tactics work ...

B2B marketing is undergoing a shift as leaders grapple with fragmented data, limited insight, and outdated lead-generation models. Industry experts stress the need for unified data systems, KPI-driven ...