Understanding the factors that influence consumer behaviour is key to business success and can have an impact on a number of disciplines, including economics, marketing, advertising, and psychology.

Ellen M. Key, Kathleen M. Donovan, The Political Economy, Political Behavior, Vol. 39, No. 3 (September 2017), pp. 763-786 ...

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

In terms of consumer economic behavior, this is known as stimulus generalization, and it is used effectively by many popular brands to increase consumer purchases of particular product lines.

This framework enriches our understanding of economic behaviour by recognising that the potential for regret—or the avoidance thereof—can significantly alter risk-taking and decision-making.

Understanding consumer attitudes on the deepest, most fundamental level has never been more vital to marketers across all industries.