LONDON: Character Options has been appointed British master toy partner for HIT Entertainment’s Fireman Sam in a multi-category licensing deal. Character Options will be launching new ranges for ...

The Teletubbies will join Peppa Pig, Fireman Sam and Scooby Doo in Character Group’s toy cupboard as the firm announced a board shake-up. The toy distributor launched the range based on the ...

He would always ask for Fireman Sam Toys for his birthday and last year his mum bought him the whole outfit complete with a helmet. Since watching the drills at the fire station he has been going ...

In the midst of Halloween and bonfire night fun, the guys over at Fireman Sam have launched Sam's Safety Month - a safety campaign which highlights how to stay safe during the celebrations ...

Fireman Sam toys are internationally well-accepted among children. In line with the visit of Fireman Sam, Lulu outlets in Qatar have arranged display of a wide range of Fireman Sam toys.