For HotelTonight, the logo doubles as an unlocking mechanism for booking a hotel room. Both are more than just a visual system.

The Portland Marriott at Sable Oaks, near the Maine Mall in South Portland, has completed a $12 renovation and was rebranded Monday as the Portland Sheraton at Sable Oaks.

The new logo is currently on display and the hotel will officially celebrate its reopening as the Portland Sheraton at Sable Oaks. The new logo will also soon appear at properties globally including ...

InterContinental Hotels Group has unveiled Regent Hotels & Resorts’ new logo and monogram. The logo is designed to epitomise modern luxury with a nod to traditional cues respecting the brand’s ...

Sheraton Hotels & Resorts is updating its logo after 82 years as part of a larger brand transformation. The design for what Marriott International calls its most global brand "pays homage to its ...

The Langham Hotels & Resorts unveils its new logo and brand campaign to affirm its well-earned position within the ultra-luxury hotel segment.

Representatives of Marriott International illuminated their W Hotels Worldwide sign for the first time and opened the doors to their first Las Vegas property, the brand’s 50th in the world, T ...

It can seem boring, but there’s a reason why most luxury hotels use a similar palette in their branding, logos, and wordmarks. It’s all about projecting a certain image to the consumer.

Hotels New name, logo and design plans unveiled for city's first arts hotel In the spring of 2019, the InterContinental Hotel Milwaukee, 139 E. Kilbourn Ave., will transform into the city's first ...

LAS VEGAS (KTNV) — A new logo was officially placed on the Durango Resort and Casino on Friday, putting it another step toward completion. The logo for the hotel is meant to resemble an agave ...

Items like hats, T-shirts, towels and, yes, bathrobes from luxury properties have become sought-after swag, even for people who haven’t stayed at them.