Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas. Conversion rate optimization is all about finding the ...

Google is testing showing trending keyword data on the keyword planner tool. You can see from Arbab Usmani's screenshot on Twitter that Google added two columns; three month percent change and three ...

Something to look forward to: Have you ever found yourself avoiding specific posts on Facebook like the outcome of sporting events or spoilers of your favorite TV show? Maybe you have just grown tired ...

Facebook could soon allow users to remain blissfully unaware of comments that contain certain keywords or phrases. Reverse engineering guru Jane Manchun Wong recently uncovered a potential Facebook ...

Junk email filters work by targeting specific keywords — and now Facebook could soon have a similar tool to keep unwanted topics temporarily off the News Feed. Facebook is now testing a keyword snooze ...