In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management.

In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The rise of programmatic advertising over the ...

Advertisers are reducing the number of ad tech partners they work with to cut costs and run their media more efficiently. Take device manufacturer Lenovo, which, in August, selected Adform as its ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...