Dubbed SNKRS Reserve, Nike says that the program will allow shoppers to order an upcoming drop in advance. The program kicked ...

Through shrewd strategy, a mobile app & a vault of sneakers overflowing with brand equity, Nike continues to corner the sneaker market.

Nike Is Killing the App for Its $350 Self-Tying Sneakers After August 6, you won’t be able to download the app that controls the Adapt BB, and it won’t be getting any more updates.

This is the future we deserve. Owners of the newly released $350 Nike app-connected Adapt BB self-tying shoes have taken to the Google Play store to complain that an update left their fancy kicks ...

Nike is discontinuing its self-lacing Adapt BB sneakers and providing a case in point of what can happen to tech that relies on apps.

This week Nike announced the pre-sale of its latest self-tightening sneaker — the Adapt BB. (The BB, of course, stands for “basketball.”) They look like any other performance shoe, with a ...

Ja Morant's "Hunger" Ja 1 sneakers are expected to be released next week, but the shoes were removed from the Nike app.

CHICAGO – With consumers under lockdown logging into Nike’s workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, p… ...

Nike turns its SNKRS app into a pop-up shop for sneakerheads The store is in Atlanta and will be open through the end of March.

Nike's SNKRS app is just straight-up terrorizing sneakerheads at this point. There's no other way to describe it. Thursday was a huge day for SNKRS. There were a couple of huge hyped drops with ...

If you're at home, you'll be able to do it yourself inside the Nike app, courtesy of your smartphone—and the AR capability contained therein.