Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Focused Amazon Growth. Advance Amazon Agency under the leadership of CEO Michael Ehlert, Director Operations & Co-Founder ...

Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract. With so many PPC agencies claiming to be experts, how do you separate true ...

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...