The QR codes are placed on the store’s window display in SoHo in downtown Manhattan. The company believes mobile will help spread the word and engage consumers. “We recently launched a new Web site ...

As marketers increasingly turn to window displays to boost mobile engagement, connected glass and social media are pushing mobile bar codes out of the picture for retailers. 2013 was a significant ...

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Retail Reload is offering a tool for collecting digital data about a product not only through its supply chain, but in the store, based on how it is perceived by shoppers, with an app linking RFID and ...

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re ...

Walk into almost any shop today whether it’s a supermarket in Leeds, an independent boutique in Brighton, or a beauty retailer in London and you’ll notice something small, but quietly transformative.

As consumers demand faster, more intuitive and contextually relevant engagement from retailers, a QR code loyalty programme has arguably become one of the biggest power tools in a retailer’s arsenal.

The new standard means that the QR code on a product can be used by both a consumer with a smartphone and a retail store’s point-of-sale system. Brands rolling out the new standard include Kellogg’s, ...

The Apple Store experience in 2020 has been defined by COVID-19 safety measures. But in the background, Apple has been steadily iterating on new ways to educate customers through improved store ...