Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic ...

Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.

AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.

Google is facing fresh EU scrutiny that could expand access to its search data and Android AI features, potentially reshaping ...

Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Like recently, “Some 79% of almost 100 top news websites in the UK and US are blocking at least one crawler used for AI ...

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in ...

Strong rankings and traffic can mask post-click breakdowns. These breakpoints show where intent, conversion, and measurement ...

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.