An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted ...

According to Nielsen’s tests of various branded CTV ad spots, there are only weak correlations between visual focus and ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

Many see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

WBD launched OpenPath last week, with the goal of driving demand for its news sites' display inventory. But for now, CTV is ...

Could AppleTV+ be the next CTV platform to turn to ads? Plus, the bubble may have already burst on creators launching DTC ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...