ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity.
Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly ...
The Open Measurement SDK now provides a scaled way for original device manufacturers to confirm that ad impressions are ...
One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads.
The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.
For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap ...
It won’t fail because the protocol is bad, but because you’ve been sold on the dream of a universal API for ad tech – and that’s what you’re budgeting for.
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