In times of turbulence—like, uh, most of 2025—people search for escapes in their favorite pastimes, like watching sports, scrolling social media, or watching sports on social media. Maybe that’s why ...

We’re still in the ‘too soon to tell’ stage with respect to the question of how broadly and deeply agentic shopping will be ...

American football has among the largest rosters in sports, and with hundreds of college football teams across the country, the number of athletes for brands to sponsor is big enough to make anyone’s ...

Retailers like Ulta Beauty and Lowe’s are facing backlash for their use of the technology amid sustained concern around how ...

The fast-casual chain has built a following of more than 6 million, driven largely by social listening, Kirby Ann Connell, ...

Wonder Studios has activated around the Tribeca Festival and the Toronto International Film Festival as it looks to win over ...

Throw a dart at New York Comic Con (NYCC) and you’re likely to hit an anime lover, comic enthusiast, cosplayer, gamer, TV ...

The sponsorship is part of a broader, extended deal that also encompasses the existing Overtime Elite, Overtime Select, and OT7 leagues.

Got a ton of people on the internet talking about the same thing for a day? Brands might rush in. Got a ton of people talking about the same thing for weeks on end? Brands will rush in. Social media ...

Executives at brands like e.l.f. Beauty and Jewelry Television say the platform can serve as an edutainment opportunity in ...

Diego Lomanto, CMO at AI enterprise startup Writer (which would compete with Meta’s new platform), said Meta needs to ...