New NASCAR entrant Ram will have an all-star truck next season filled by big names in motorsports as one of its ways to ...

Detroit Pistons G Cade Cunningham has reached a new six-year endorsement agreement to re-sign with Nike and will receive his ...

Trackhouse’s Project 91 venture is still alive and will return in 2026, and the team also expects to grow its sponsorship ...

The U.S. Soccer Federation tapped Deloitte exec Dan Helfrich as its first chief operating officer, a move to continue ...

The U.S. Ski & Snowboard Association is backing off from its bid to govern Team USA surfing in the LA28 Olympics, saying that ...

Daniels will report to PFL CEO John Martin. PFL . The Professional Fighters League has hired LENNY DANIELS as its new COO, as ...

Jason Costantini and Alex Keary have launched Team Arm Wrestling Federation, a professional, team-based league in North ...

The Univ. of Arizona has agreed to a 20-year naming rights deal with Casino Del Sol for Arizona Stadium that is worth more ...

The Denver Broncos for the third year in a row proactively replaced their playing surface in-season to make sure the field is ...

CarMax is expanding its 'Wanna Drive?' platform through new multi-year partnerships with Cleveland Cavaliers G Donovan ...

Who could someday succeed Jessica Berman as NWSL commissioner? Industry execs suggested names like Andrea Brimmer, Amy Brooks ...

Prominent Proskauer sports law partner Jon Oram is leaving to become head of the sports practice at Davis Polk, the firm ...