The SXSW Film & TV Festival will kick off on March 7 with the world premiere of Seth Rogen and Evan Goldberg’s “The Studio,” the Apple TV+ comedy series starring Rogen as a fictional Hollywood studio head.

This image released by Apple TV+ shows Ike Barinholtz, from left, Kathryn Hahn, Chase Sui Wonders and Seth Rogen in a scene from "The Studio." (Apple TV+ via AP)

This image released by Apple TV+ shows Ike Barinholtz, from left, Kathryn Hahn, Chase Sui Wonders and Seth Rogen in a scene from "The Studio." (Apple TV+ via AP) NEW YORK (AP) — The SXSW Film & TV Festival will kick off March 7 with the world premiere of ...