The SXSW Film & TV Festival will kick off on March 7 with the world premiere of Seth Rogen and Evan Goldberg’s “The Studio,” the Apple TV+ comedy series starring Rogen as a fictional Hollywood studio head.

Along with Rogen's upcoming Hollywood satire series 'The Studio,' projects premiering at the Texas festival will include 'Holland,' starring Nicole Kidman.

Recommended Videos “The Studio,” to debut on Apple TV+ on March 26, stars Rogen alongside Catherine O’Hara, Kathryn Hahn, Ike Barinholtz, and Chase Sui Wonders. “This brilliantly conceived ...

This image released by Apple TV+ shows Ike Barinholtz, from left, Kathryn Hahn, Chase Sui Wonders and Seth Rogen in a scene from "The Studio." (Apple TV+ via AP) This image released by Apple TV+ ...

NEW YORK – The SXSW Film & TV Festival will kick off March 7 with the world premiere of Seth Rogen and ... stars Rogen alongside Catherine O’Hara, Kathryn Hahn, Ike Barinholtz, and Chase ...