Adobe launched the Firefly Video Model in public beta, bringing text-to-video AI generation to the web. Here's what it costs.

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Adobe’s Firefly Video Model is in public beta as of today, meaning the days of praying you had a chance to test it are over.

K ling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.