These days, the beauty world doesn’t just revolve around local markets—it’s powered by global demand, cross-border logistics, and digital ecosystems that never sleep. From Seoul to Singapore, beauty ...

E-commerce platforms such as Amazon and Myntra are shifting towards influencer-driven content, reducing reliance on traditional social media. Influencers now create and livestream directly on the ...

When I applied it, it felt similar to applying Vaseline. However, it’s not greasy or sticky. I have dry skin, and my skin ...

Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful ...

Amazon’s 12 Days of Beauty Advent Calendar features skincare and makeup favorites from big-name brands — and while it’s ...

Scouted selects products independently. If you purchase something from our posts, we may earn a small commission. Sale Prices are accurate at the time of publication, but subject to change. With fall ...

Amazon's Holiday Beauty Event is bursting with big-name beauty brands. Getty Images for The Recording Academy; Getty Images for Vanity Fair; Getty Images; Amazon Page Six may be compensated and/or ...

A BEAUTY influencer has sparked fury online after encouraging fans to try a risky salon-only skincare procedure in their own bathrooms, using a needle-filled device she bought online. The procedure is ...

The annual event will see sales of up to 40% off as the e-commerce giant continues to gain market share in the category. In the first half of 2025, mass-market beauty sales surpassed those of prestige ...

One of the best sales of the year for saving on beauty products has arrived. In one fell swoop, Amazon marked down dozens of items in skin care, makeup, hair care and more from noteworthy brands ...

After making a "mean-spirited" reference to 'The Summer I Turned Pretty," a global multi-million-dollar company issued an apology to an influencer after ruining her engagement announcement with a ...