These days, the beauty world doesn’t just revolve around local markets—it’s powered by global demand, cross-border logistics, and digital ecosystems that never sleep. From Seoul to Singapore, beauty ...

E-commerce platforms such as Amazon and Myntra are shifting towards influencer-driven content, reducing reliance on traditional social media. Influencers now create and livestream directly on the ...

When I applied it, it felt similar to applying Vaseline. However, it’s not greasy or sticky. I have dry skin, and my skin ...

The annual event will see sales of up to 40% off as the e-commerce giant continues to gain market share in the category. In the first half of 2025, mass-market beauty sales surpassed those of prestige ...

Amazon's Holiday Beauty Event is bursting with big-name beauty brands. Getty Images for The Recording Academy; Getty Images for Vanity Fair; Getty Images; Amazon Page Six may be compensated and/or ...

After making a "mean-spirited" reference to 'The Summer I Turned Pretty," a global multi-million-dollar company issued an apology to an influencer after ruining her engagement announcement with a ...

One of the best sales of the year for saving on beauty products has arrived. In one fell swoop, Amazon marked down dozens of items in skin care, makeup, hair care and more from noteworthy brands ...

The campaign reached millions of views across platforms, solidifying its place in social media history. The flood of fan-made videos created enormous buzz, repeatedly landing Rhode Beauty’s lip ...

As a shopping editor, it’s part of my job to find the best luxury beauty finds online. High-end makeup and skin care from Charlotte Tilbury, La Prairie, or Laneige used to be limited to department ...

Micro‑influencers are typically defined as social media influencers with roughly 10,000 to 100,000 followers. Unlike mega-celebrities, micro‑influencers focus on a specific niche or community – for ...

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