At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

The company has been quietly changing how it talks about who its internet customers will be before it announced a big name ...

Amazon is the latest of the big ad-supported streamers to lay claim to what it portrays as a growing audience — even though ...

As part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service ...

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

Advertising on Prime Video is available in 16 countries, including India, the US, the UK, Germany, France, Japan, Brazil, ...

One ad that came up an awful lot was the classic Coca-Cola truck commercial, known colloquially as ‘Holidays are Coming’. A ...

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed conference kicks off.

Ads Console for sponsored ads and Amazon DSP (demand side platform) will be unified into a single ad platform - Campaign ...

"Interactive Video Ads," introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling ...

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

Amazon's incredibly profitable business may just be starting its long-term growth story amid the AI revolution.