The mustard yellow packet with the Amul logo followed by the word "Sharam" in a larger font. In their statement, Amul denounced the image as a source of misinformation and unnecessary fear among ...

Indian dairy brand Amul has issued a public advisory alerting consumers to counterfeit Amul ghee circulating in the market. The company has discovered that some dishonest distributors are selling ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

Amul, India's iconic dairy brand, has once again captured hearts with a clever and humorous topical advertisement, this time bidding farewell to tennis legend Rafael Nadal. Known for its witty ...

Vadodara: Six months after it first set foot outside India, the ‘Taste of India' is set to be available in the US as dairy giant Amul has entered the mainstream retail market there. Gujarat ...

Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.) ...

What’s cool is that it is an initiative run by Amul, one of India’s most well-known brands. The Amul advertisement is at the Nasdaq MarketSite. It will run for four weeks and is expected to ...

Tributes are pouring in for Indian advertising guru Sylvester daCunha who created the iconic Amul girl advert. He died on Tuesday night in the western Indian city of Mumbai but Amul announced his ...

"Sharam naam ki bhi koi cheese hoti hai!" he wrote, with a branding of a cheese with an AI-generated packing and label that matched AMUL logo. The idea is based on the widely used desi expression ...

As Diwali approaches, Amul warns consumers about counterfeit ghee being sold in one-litre refill packs. Amul has not produced this pack size for three years. To protect consumers, Amul offers ...

Popular dairy brand Amul released a creative topical in his honour Ratan Tata, the chairman emeritus of Tata Sons died on Wednesday (October 9) due to age-related issues. The industrialist served as ...