Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

In Bloomberg's Power On newsletter written by Mark Gurman, he revealed the company is "evaluating" an Apple-branded TV set.

Obviously, those rumors never came to pass and as the years went by without a release, we assumed the project was dead. But a ...

Apple is said to be considering making a television set, over a decade after it abandoned that idea in favor of creating the Apple TV set top box.

Tech giant Apple may be working on a smart TV set according to Bloomberg. The renewed interest in an Apple-branded television ...

Bloomberg’s Mark Gurman has resurrected the idea of an Apple television, albeit couching this in the most uncertain of ...

Apple is reportedly evaluating whether to make an Apple-branded TVIt was rumored years ago, and it may be backPeople might ...

That’s especially true for the Apple TV 4K, Apple’s media streaming box, which has become popular enough that it’s the only ...

Apple could be considering the idea of launching an own-branded Smart TV again. The rumour comes from Bloomberg's Mark Gurman who said the company is "evaluating" the idea and it might depend on the ...

Apple’s brilliant decision to drop its HDTV plans in favor of a new Apple TV ...