Apple is once again thinking about developing its own TV set. Amid a larger push to settle into the smart home market, the ...

Gurman didn't offer any details on the potential device, only saying that if customers don't buy into the command center, ...

Steve Jobs' vision for a simplified Apple TV set might be resurfacing as the company explores new paths forward for hardware.

Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

The tech giant has considered crafting its own smart TVs in the past, and the idea may be coming back to life. Despite ...

According to Bloomberg's Mark Gurman, Apple is working on a smart home command center that could take its home automation ...

Tech giant Apple may be working on a smart TV set according to Bloomberg. The renewed interest in an Apple-branded television ...

Apple TV+ reportedly plans to license its movies to other TV services in an effort to spread awareness of its content and stem its losses.

In Bloomberg's Power On newsletter written by Mark Gurman, he revealed the company is "evaluating" an Apple-branded TV set.

Most of the OLED TVs on sale for Black Friday are new for 2024, but there are some serious discounts on sets from last year, ...

According to a fresh report, Apple could be revisiting the idea of releasing its own TV set. Here’s what we know about the ...

The industry analyst Mark Gurman claims that Apple will launch the new AirTag small tracking accessory in 2025.