Apple doesn't make TVs, but that may soon change. According to new report, Apple is seriously considering an Apple-branded TV set. And that might not be a bad idea, even in a very busy industry.

Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

Apple is once again thinking about developing its own TV set. Amid a larger push to settle into the smart home market, the company is reportedly considering the potential of an Apple-branded television—a project it dropped over a decade ago after deciding it would be too difficult to pull off.